Pearson Airport Live Twitter Contest

How do you add fun and local relevance to your brand?

In this real-time Twitter contest held during a Sunday NFL broadcast, Toronto’s Pearson Airport invited Twitter followers to answer questions related to the airport and football. Pearson tweeted each pre-written question, then chose a winner at random from among the followers who tweeted the right answer. Each winner received tickets to an upcoming NFL exhibition game in Toronto.

In just two hours, Toronto Pearson saw a 25% increase in Twitter followers, 1,500 responses, over 250 unprompted retweets and several appreciative comments from Toronto football fans. @TorontoPearson and #PearsonBillsTix became trending topics for the day.