Pittsburgh Corning: revitalizing sales
How do you reverse declining sales of Pittsburgh Corning glass block, a once-popular building material now seen by architects as stale, generic and dated? By appealing to each architect’s “inner artist” and equating the brand with inspiration and possibility.
Stunning and emotional print, web and trade show advertising presented Pittsburgh Corning’s product in exciting and unexpected ways. And a new web site, PossibilitiesBegin.com, showcased the product’s unique ability to interact with natural light.
As a result, Pittsburgh Corning saw a 30% increase in sales leads in just a few months.