SunWall Link
Consol Visitor Center Link
Quaker Link
Pearson Link
Into Battle Link
Zippo Link
Consol Banner Link
High Liner Link
ToRD page indicator
Consol Site Link
Beautiful Heat Link
Company B Link

Toronto Roller Derby Mobile Video

How do you make your posters more engaging? Add a video.

 

The Toronto Roller Derby League makes its own posters and places them at venues around town (like the one below, by Sean Condon). The posters did a good job of attracting attention. They also represented an opportunity to engage audiences further.

 

I created two things for the league: a promotional video of “greatest derby hits” for the league’s web site. And a Quick Response code linking to the video, which was placed on each poster. Passersby could scan the code, watch the video on the spot then immediately buy tickets online. Turning a simple poster into a complete interactive purchase experience.

ToRD Poster + QR Code
ToRD site screen image