Toronto Roller Derby Mobile Video
How do you make your posters more engaging? Add a video.
The Toronto Roller Derby League makes its own posters and places them at venues around town (like the one below, by Sean Condon). The posters did a good job of attracting attention. They also represented an opportunity to engage audiences further.
I created two things for the league: a promotional video of “greatest derby hits” for the league’s web site. And a Quick Response code linking to the video, which was placed on each poster. Passersby could scan the code, watch the video on the spot then immediately buy tickets online. Turning a simple poster into a complete interactive purchase experience.