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Into Battle Book Launch

How did I sell over 100 copies of my self-published roller derby photo book within the first few weeks of launch?

 

In advance, I set up a web site and Facebook page for the book. And made sure to be friends with lots of roller derby influencers and leagues.

I coordinated the launch with key bloggers and roller derby personalities.

I created several very share-able posts and videos.

In subsequent weeks I used Facebook’s “boost” feature to precisely target ads.

 

The results so far:

An interview on CBC Radio’s Here and Now program.

Great reviews from two popular roller derby blogs and a leading Canadian roller derby magazine.

Several dozen Facebook shares by roller derby leagues and well-known skaters.

Several thousand roller derby fans reached.

And of course, a whole lot of book sales.

Into Battle screen shots
Into Battle screen shots
Into Battle screen shots
Into Battle screen shots
Into Battle screen shots
Into Battle screen shots
Into Battle screen shots
Into Battle screen shots